Brand
Swisse Wellness
Project Type
Marketplace Banners
Timeframe
3 to 4 Weeks
Country
United States
About
Swisse is a premium Australian wellness brand with a presence across Australia, Asia, the Middle East, Europe, and the US. Swisse Wellness is most popular for its premium multivitamins, dietary supplements, and beauty-from-within products like Glutathione, Fish oil, Liver detox, Collagen shots, and more.
Challenge
Challenge
Buying supplements isn’t an impulse decision. People compare ingredients, read benefits, look for proof, and spend time understanding what they’re putting into their bodies.
For Swisse, the challenge was establishing an Australian brand to US consumers in a way that felt trustworthy, transparent, and the right choice for the TG, while using the right communication to convey product benefits within FDA regulations.
Buying supplements isn’t an impulse decision. People compare ingredients, read benefits, look for proof, and spend time understanding what they’re putting into their bodies.
For Swisse, the challenge was establishing an Australian brand to US consumers in a way that felt trustworthy, transparent, and the right choice for the TG, while using the right communication to convey product benefits within FDA regulations.
Objective
Objective
Create Amazon A+ Content for Swisse’s health supplements range for the US market. Brand awareness and education are to be prioritised. Swisse Wellness wanted to build trust with a very diverse target audience, while staying fully compliant with FDA guidelines.
Create Amazon A+ Content for Swisse’s health supplements range for the US market. Brand awareness and education are to be prioritised. Swisse Wellness wanted to build trust with a very diverse target audience, while staying fully compliant with FDA guidelines.
Execution
Execution
From Concept to Reality
Coconut water, as a category, is often perceived as an interchangeable product. The challenge was to break this commodity mindset and elevate perceived value.
Design was around a refreshing feeling anchored in strong origin cues, shifting focus from “just hydration” to “authentic source + functional benefit”, helping the brand stand apart at the point of decision.
What we did:
Designed B+ creatives for each SKU with the right category cues
Developed a design rooted in each product's brand personality, occasion, and consumer mindset
Create a scalable creative framework extendable to future SKU launches and campaign cycles
The creative approach was shaped by one lens:
1. What does this consumer need to know
What the product looks like, and it’s ingredients
2. How do we want them to feel
Confident in their purchase and trust the brand
3. The moment of use or need
State who it is for and help consumers imagine themselves consuming the product
From Concept to Reality
Coconut water, as a category, is often perceived as an interchangeable product. The challenge was to break this commodity mindset and elevate perceived value.
Design was around a refreshing feeling anchored in strong origin cues, shifting focus from “just hydration” to “authentic source + functional benefit”, helping the brand stand apart at the point of decision.
What we did:
Designed B+ creatives for each SKU with the right category cues
Developed a design rooted in each product's brand personality, occasion, and consumer mindset
Create a scalable creative framework extendable to future SKU launches and campaign cycles
The creative approach was shaped by one lens:
1. What does this consumer need to know
What the product looks like, and it’s ingredients
2. How do we want them to feel
Confident in their purchase and trust the brand
3. The moment of use or need
State who it is for and help consumers imagine themselves consuming the product
Results
Results
We created a scalable A+ content system that could be extended across the supplements product portfolio.
Simple design and informative content encouraged shoppers to spend more time exploring the brand and make informed purchase decisions.
Impact
Consumers spent more time on the product page
Increased product recognition due to a clean product-focused design
Increased engagement with educational, benefit-focused content
Reduced purchase friction with an integrated FAQ section
Amazon A+ Content should never be one-size-fits-all. The communication and design should be tailored to the category, the geographical market, and the consumer. Understanding how people shop, compare, and make decisions is essential to creating content that builds trust and drives conversions.
Good design catches attention, and the right communication drives action.
If you’re looking to create marketing assets that are clear, compelling, and built to convert, let’s talk.
We created a scalable A+ content system that could be extended across the supplements product portfolio.
Simple design and informative content encouraged shoppers to spend more time exploring the brand and make informed purchase decisions.
Impact
Consumers spent more time on the product page
Increased product recognition due to a clean product-focused design
Increased engagement with educational, benefit-focused content
Reduced purchase friction with an integrated FAQ section
Amazon A+ Content should never be one-size-fits-all. The communication and design should be tailored to the category, the geographical market, and the consumer. Understanding how people shop, compare, and make decisions is essential to creating content that builds trust and drives conversions.
Good design catches attention, and the right communication drives action.
If you’re looking to create marketing assets that are clear, compelling, and built to convert, let’s talk.
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